Search Engine Optimization
The goal of optimizing your web site is so search engines find it and rank it higher for search terms viewers are seeking. Here is a list of optimization techniques I apply to each page of your site. See a brief description of each below.
- Meta Tag "Titles for each page"
- Meta Tag "Page Keywords"
- Meta Tag "Page Descriptions"
Here's how SEO works (in a nutshell, for real) !
Your web site must have something to say about the job you do, or the services or products that you offer. Text/copy needs to be original and geared toward informing the public about what you do, who you are, your experience, your guarantees and other related subjects. Ultimately the better your information is the better your search results will be.
Here is an example of a Google search result.
About Page Title Selection
Selecting a page title is really just telling viewers what the page is about, a short 60 character description, and if possible using that pages "Key Words" in the title. Notice Columbus Georgia and Columbus Ga were used in this title.
About Key Word Selection
This text needs to be original and be written by you and emailed to me. I will present your information as an attractive package on your web pages. I will be selecting keywords from your text and turning them into searchable "meta Keywords". This enables viewers to search by "keywords", it's what they type into a search box. Example "Apple Harvesting". If your site is optimized for this keyword you will show up in the results of their search. If there are a lot of competing sites optimizing for "Apple Harvesting" your information will be compared to theirs. The best information will show up in the number one spot on the front page of the search results.
Longevity on the Internet is also considered, so if your site is new it will take time to work it's way to the top of the Search Engine charts. Be patient!
About Page Descriptions
"Page Descriptions" sometimes show up in the searches viewers make just under the page title. This is usually a hint as to what the site or page is about and viewers make up their minds whether to visit your site or now based on these descriptions.
About Search Engine Web site Submission
I'll submit your new web site to Google, MSN, Yahoo and AOL. Each of them will send a web site crawler into your site and gather the information we have provided especially for them and will then rank your site. This process takes time and your site may not show up immediately in their search engines. But that's the way it is.
My Advise
Start with the basic SEO package I offer, then if you really want to pull out all the stops you can hire a firm that specializes in search engine optimization to continue on, but the basic package and some patience are all you really need for now.
